Adherence to the System…The Most Radical Move of All?

Our approach to building a better housing future isn’t to fight the system—it’s to work within it.

Instead of resisting the existing framework of American construction—like 16" on-center framing, 4' material increments, and readily-available building materials—we embrace these standards as a creative framework. Rather than viewing these constraints as obstacles, we see them as opportunities to design homes that are faster to build, easier to price earlier in the design process, more cost-effective, and more scalable across a wide range of communities.

One of the biggest decisions we made early on was to not vertically integrate.

We didn’t raise a huge round of financing to build a gigafactory for houses and try to control every step of production. Instead, we looked around the country and saw an enormous, underutilized workforce already in place: skilled local builders, especially in rural areas, who have more ability than tract homes require but aren’t a great fit for blank-check custom work with long timelines. By designing our Standards that align with existing trades and construction methods, HUTS turns these builders into partners, instead of competitors.

In many ways, our approach is a modern evolution of the Sears Modern Homes era. Sears assumed early 20th-century Americans had enough carpentry, electrical, and plumbing know-how to assemble a home themselves. Today, that assumption doesn’t hold true for most end users—but there’s still a massive, capable labor force of professional builders and trades across rural America. By working with them instead of around them, HUTS helps bring high-quality, design-driven homes to markets that have traditionally been overlooked or overpriced.

Our Standards are the key to making this work at a national scale.

Because our homes are designed within the modularity and language of American construction, they can be built by local contractors almost anywhere—without the need for specialized equipment, complex systems, or retraining. This allows HUTS to operate in a wide range of geographies, climates, and real estate markets, from coastal Maine to Northern California, the Hudson Valley to the Rockies. Wherever there's capable labor and a need for housing, HUTS can plug in and deliver.

In an era when all flavors of housing are needed—and more challenging to get done—than ever, we believe that leveraging what already works isn’t just pragmatic. It’s essential.

By meeting the American building industry where it is—and raising the bar from within—we’re not only making good homes easier to build. We’re expanding access to thoughtful, resilient housing across the country.