Unique Guest Experiences Are the Future of Hospitality

The days of STRs succeeding just because they exist are over, and generic is a more expensive mistake to make right now than ever before.

It’s easy to think that designing a STR for the masses is the best strategy for maximizing nights booked. But when you design for everyone, you end up surprising no one. And then you’re just one of a thousand other options in your area. Good luck competing on price and pictures alone.

When we build investment properties and hybrid homes, we design for a very specific person. For an investment property, it could be based on the location. For a hybrid home, that specific person is YOU. We get as granular as possible to make sure the stay is something most people wouldn’t even consider. This sounds counterintuitive, but it works.

Take Fisherman’s Retreat as an example. It’s made for fly fishermen. It’s located steps away from a renowned trout stream. It has built-in fishing gear storage outside. It has a fly-tying station upstairs. It appeals only to a few thousand people in the tri-state area. But for those guests, nothing else will ever top this particular experience. So they book, and they tell their fisherman friends, and they book again.

You get the exact second home you want, and that specificity helps offset the mortgage. Take a look at our process for designing investment homes to get a better sense of how we achieve this.